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Standard Linens Intros Bedding Basics

TORONTO - Standard Linens has created a line of protectors, duvets and pillows for the retail market.
     The company has been a longtime producer of custom top-of bed POP display items for bedding manufacturers and retailers in both Canada and the USA.
     "We've been making top-of-bed display items, as well as private label promotional bedding for years, so expanding with these new lines was a natural progression for us," said Oliver Altiparmakyan, president and ceo.
     The lines include Standard Linens' cornerstone Excellence Terry Cotton and Serene Quilted mattress and pillow protectors, featuring Knight Guard and Feel Thru Technology. The company has also created five levels of pillows including Down Tex, an alternative down pillow, and Sound Sleep latex and memory foam pillows. Three styles of duvets include Cool, Warm and Cozy.
     "We've been open eared listening to both consumers and retailers," said Dan Win gold, vp sales and marketing. "Our goal is to provide retailers with their core bedding basics, of the highest quality, from one source, at price points that deliver the highest dealer margins."
     The majority of products are manufactured in the company's Toronto head office facility, with a small portion imported from overseas. All products are available for immediate shipping in both Canada and the United States.

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