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Target Begins Another Wave of Soft Openings in Canada

Target began the soft open of its first 24 stores in Western Canada on May 7 following the recent launch of its first Canadian stores in Ontario.
     The latest round of soft openings include stores in British Columbia, Alberta and Manitoba. Target plans to open 124 stores across Canada over the course of this year.
     "It was exciting to see the response to our Ontario store openings, which have produced valuable insights that along with our soft openings in Western Canada will help us to continue to deliver on Target's Expect More. Pay Less. brand promise for guests across Canada," said said Tony Fisher, president, Target Canada.