Donny Osmond Home Announces First Licensees
Home & Textiles Today Staff -- Home Textiles Today, May 2, 2013
Donny Osmond Home by Donny & Debbie Osmond is set to launch later this year.
The brand expects to announce additional licensee signings of complimentary products to create a complete room environment.
A wide assortment of product is set to launch in the fourth quarter of 2013, dovetailing with Donny Osmond's 50th year anniversary of his television debut. The product line will emphasize textured neutrals, natural materials and color accents.
"There will be a significant degree of consumer recognition given to Donny's 50 years in entertaining, which coincides with the brand launch," Wallace said. "There simply is no better role model for home and family than Donny Osmond. This brand provides unparalleled recognition, trust and consumer attraction by delivering products with the aspirational values that Donny represents."
Osmond has sold over 80 million albums, hosted multiple television shows, starred on Broadway, and won "Dancing with the Stars."
Celebrity Branding at NY Home Fashions Market