Baltic Linen Taps Younger Market with Millworks LA

NEW YORK - Baltic Linen Co. is expanding its Millworks LA collection. After a soft launch during last fall's New York market, the company is showing three new bedding looks and a complete line of bath accessories featuring artist Andrea Bernstein's over-scaled and graphic florals.

Mill WorksMill WorksBaltic’s Millworks LA Collection, which includes bedding and dec pillows, is expanding this market.Baltic’s Millworks LA Collection, which includes bedding and dec pillows, is expanding this market.

     "We're really looking to target the 18 to 35 year old customer," noted Kevin Kuehl, president, home fashions. "It's the person looking to fill their first apartment or their first home. It's a niche that was not being addressed by us. We're excited to be working with her."
     The bedding includes comforters, sheets and shams. The bath line includes accessories from lotion pumps to trash bins and coordinating towels and shower curtains.
     A line of coordinating dec pillows, which can be used alone, is also part of the collection.
     "We're getting some really good response with the line," said Kuehl.
     Next for artful line, the company plans to add to the brand with a line of beach towels at future markets.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos


HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!