Baltic Linen Taps Younger Market with Millworks LA
April 13, 2013,
NEW YORK - Baltic Linen Co. is expanding its Millworks LA collection. After a soft launch during last fall's New York market, the company is showing three new bedding looks and a complete line of bath accessories featuring artist Andrea Bernstein's over-scaled and graphic florals.
Baltic’s Millworks LA Collection, which includes bedding and dec pillows, is expanding this market.
The bedding includes comforters, sheets and shams. The bath line includes accessories from lotion pumps to trash bins and coordinating towels and shower curtains.
A line of coordinating dec pillows, which can be used alone, is also part of the collection.
"We're getting some really good response with the line," said Kuehl.
Next for artful line, the company plans to add to the brand with a line of beach towels at future markets.