NRF: Easter consumer spending to be on par with 2012
March 19, 2013-- Home Textiles Today,
Washington - Consumers will be looking for affordable seasonal offerings when shopping for Easter merchandise, as their spending is expected to be in line with last year's levels.
According the National Retail Federation's newly released Easter Spending Survey, the average person celebrating Easter will spend approximately $145.13 on candy, decor, apparel and food - just about flat with last year's $145.28.
Total spending will reach an estimated $17.2 billion.
"With a plethora of budgetary concerns already on their plates, Americans this Easter will look for special, creative ways to celebrate the holiday without breaking the bank," said Matthew Shay, NRF president and ceo. "And as spring weather rolls in, consumers will find affordable ways to spruce up their homes and wardrobes, just in time for visiting family and friends this Easter holiday."
When it comes to where people will shop for their Easter needs, the survey found families will shop for price and value. Most people (63.4%) will shop at discount stores and four in 10 (40.7%) will shop at department stores. Others will shop at specialty stores (24.9%), online (21.1%) and specialty clothing stores (10.6%).
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