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Surya creates "Inspired" campaign for October High Point market

Surya creates "Inspired" campaign for October High Point market
Calhoun, Ga. - Home accessory brand Surya has developed a new marketing campaign around the theme "inspired" for the upcoming High Point market in October.

Taking a cue from High Point's spring theme, Surya said it will be showcasing "the myriad of ways that inspiration fuels the home fashion industry and drives the creation of Surya's wide range of products."
Dubbed "inspired," the company will emphasize this philosophy at market in its advertising, calendar of events, showroom merchandising and displays throughout.

"Inspiration plays into every aspect of what we do and how we work at Surya," said Satya Tiwari, president. "It informs both the home accessories we design and how we bring them to the marketplace. Over the years, we continue to find some of our greatest inspiration from our customers -- not only in developing the types of products that resonate with their own customers, but also in crafting merchandising and display tools that function with the innovative ways they're already showcasing and selling products."

Surya's merchandising team will unveil the new displays, highlighting the diverse inspirations behind the company's latest designs and colorful product palettes, at the company's market kick-off party on April 21, starting at 5 p.m. Surya's showroom at High Point is located at Showplace 4100. Retail customers and industry friends are invited to attend.

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