Bedding as Art for JLA Market Intros
March 13, 2013,
The collection takes advantage of the stable of artists from Art in Motion, a division of Artboxx, the wall art company that JLA purchased this year.
The company will also look to find opportunities for its textile brands and licenses in wall art products, according to Scott Howard, svp, sales & licensing, JLA. The company's wall art is typically displayed more prominently in other showroom, including its Southern California locale.
Also at market, the company will show updates to its existing brands, including Woolrich, Natori, Harbor House and Echo. The showroom will feature a broad solid color towel story.
In addition, a large solid-color sheet collection will be shown in thread counts up to 1,000. Various performance sheets offerings - some with stain resistance properties, part of JLA's work with 3M - will also be on hand, said Howard.
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