GLM Introduces Online Product Directory
Home & Textiles Today Staff -- Home Textiles Today, February 26, 2013
WHITE PLAINS, N.Y. - GLM has announced the launch of NYNow365, a new online product directory that helps retailers searches for products and exhibitors at NY Now, the Market for Home & Lifestyle (formerly the New York International Gift Fair).
The image-based directory, available online at www. NYNow365.com, allows exhibiting suppliers to create collections of products to showcase to retailers and other buyers registering and attending NY NOW.
"We have created NYNow365 as part of GLM's mission to improve efficiencies of product sourcing and distribution within the markets we serve," said Charles G. McCurdy, ceo of GLM. "As a proprietary online resource available 365 days a year, NYNow365 allows GLM to be the most robust market-maker in the industry."
Full use of NYNow365 is available to all NY NOW registrants and other qualified buyers through a "Request Invite" form on the site. Retailers can browse or search for specific suppliers and products. As part of each search, buyers are given options to "like" the product, and/or "pin" the product to their own online product board for future reference.
A "Popular" tab allows buyers to see products which have been searched for and "liked" by other site users. In turn, users can see product boards made public by other users. Additionally, buyers can request product information, including wholesale pricing and availability, and can request at-market meetings with exhibitors.
The site also has several features specific to exhibiting suppliers, including the ability to upload an unlimited amount of product information - including images and videos - with minimal effort and at no cost. Content specialists are available to assist companies in preparing directory listings and uploading content.
Exhibitors also receive retailer leads in real time and at no charge, and leads are scored and prioritized to indicate buyer interest, along with a monthly data and trend report detailing the NYNow365 audience. Enhanced retailer data, trends and analytics, delivering deep market insights, will be made available as a paid option starting in April 2013.
"NYNow365 has been live in Beta mode for three weeks, and already we have nearly 10,000 products loaded onto the site," said Jason Brown, chief digital officer for GLM. "When we officially launch the site in April, we expect to have 17,000+ products from hundreds of exhibiting suppliers, as well as additional functionality allowing for more advanced analytics."
NYNow365 is available at www.nynow365.com in advance of the summer market launch of NY NOW, the Market for Home & Lifestyle. NY Now will run Saturday, Aug. 17, through Wednesday, Aug. 21, 2013, at New York City's Jacob K. Javits Convention Center and Passenger Ship Terminal Piers.
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