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Bloomies fetes Chinese New Year

New York - In celebration of the Chinese New Year, select Bloomingdale's will be ringing in the year of the snake with a lineup of special events, including the opening of new pop-up shops, starting this week through Feb. 18.

"Bloomingdale's is excited to not only recognize and celebrate this special holiday, but the entire Chinese culture," said Michael Gould, chairman and ceo. "It is our hope that Chinese consumers and tourists, along with all of our loyal shoppers, will enjoy the festive holiday and culture rooted in tradition."

As a nod to the Chinese red envelope tradition, shoppers at Bloomingdale's 59th Street, North Michigan Avenue, San Francisco Centre, and South Coast Plaza are invited to pick up their own red envelope from February 7-10. Select envelopes will be filled with prizes such as a "bMoney" card in a denomination of $8, $88, or $888 (a traditional lucky number in the culture), a complimentary small Forty Carrots yogurt in a limited-edition Taro Root flavor, a special limited-edition Chinese New Year shopping tote, and more.

Bloomingdale's will also be debuting limited-edition pop-up shops curated by the retailer's own style experts and set to be stocked special pieces, including home décor items. Brands will include: 7 For All Mankind, Altru, Asian Loft, Audiology, Baccarat, Christofle, Chronicle Books, Carmen Marc Valvo Couture, Charles Philip Shanghai, Chaser, DCI, Dogeared, Equipment, Fox, Franz, Graphic Image, J Brand, Kenneth Jay Lane, Kim Seybert, Kusmi, Lalique, L'Objet, Maximilian, Me N U, Natori, Riedel, Salvatore Ferragamo, and Tateossian.

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