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Safavieh openes second showroom in Atlanta to showcase accessories

Port Washington, N.Y. - Area rug house Safavieh is rapidly growing its accessories business, and is opening a second showroom for them in time for the Atlanta International Area Rug Market in January.
The new space, located across from its existing 13,000-square-foot rug showroom, is located in the AmericasMart's Building 1, space 5-C-1. It measures 3,000 square feet where the company will showcase is lines of accent pieces, including decorative pillows as well as lighting and furniture, and will display newly introduced product categories including wall art, mirrors, barware, garden stools and outdoor furniture.

"The timing of AmericasMart's integration of lifestyle home furnishings with area rugs in Building 1 is right in line with our own strategic marketing goals. Retail needs are changing, and buyers are now responsible for multiple product categories. We have become a cross-category manufacturer to meet the needs of our customers and our showroom space will reflect that," explained Cyrus Yaraghi, principal of Safavieh.

Jonathan Yaraghi, general manager of Safavieh's furniture division, explained the company's lighting program has grown to 200 skus from just 45 since the product launch in January 2012.

"Initial response to wall art and mirrors has been very positive, and we expect to grow these collections significantly. We took this new space because our customers wanted it. They are looking to us for total home and they want to merchandise the Safavieh brand the way consumers decorate their homes," he said.

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