Abbyson Living returns to Las Vegas Market
Home & Textiles Today Staff -- Home Textiles Today, December 17, 2012
Chatsworth, Calif. - Abbyson Living has announced the opening of its new showroom at the Las Vegas World Market Center. The showroom has been completely remodeled and will be unveiled at the winter market starting on Jan. 28.
Abbyson's new showroom (B-880) will be located at the atrium of WMC's Building B on the 8th floor and will feature more than 6,000 square feet of floor space, plus conference rooms and offices. Abbyson's showroom interior will feature large-panel TV screens, a new interactive kiosk system and large photo panels. Room scenes with windows will be used to display collections. The showroom will have a 900-sq.-ft. Bistro Bar serving complimentary drinks, hors d'oeuvres and meals prepared by Abbyson's chef for its guests.
"We have designed the showroom to create a great environment to showcase our product line. We have made the most of our wall space to tell the Abbyson story, including HD videos and large color photos of some of Abbyson's fans with their products," said Doddy Rafieha, vice president of Abbyson Living.
Abbyson re-enters the Las Vegas Market as part of a long-term growth plan, which includes the expansion of its container direct retailer program to complement its drop-ship capabilities. Abbyson has broadened its product line to include fabric seating designs as well as entertainment and accent pieces. Its Las Vegas presence will also introduce a feature it calls "Comfort Seating," a new foam technology for its seat cushions.
"We have significantly invested in selection, service and infrastructure. We have also just rebranded. The demand is growing and we are returning at the perfect time," said Rafieha.
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