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Target offers new "price match"

Retail Editor 3 -- Home Textiles Today, October 18, 2012

Minneapolis - Looking to stay sharply competitive in the cut-throat fourth quarter, Target Corp. this week announced several new holiday initiatives, including a Holiday Price Match program as well myriad exclusive gift offerings.

For the first time, Target will offer shoppers the ability to match select online competitors' prices in its stores between Nov. 1 and Dec. 16. Qualifying online retailers include Amazon.com, Walmart.com, BestBuy.com and Toysrus.com.

Target has also extended the timeframe for its Price Match policy for the holiday season, and new this year, the policy includes Target.com. If a customer purchases a qualifying item at Target stores between Nov. 1 and Dec. 24, and then finds it for less at Target.com or in a local competitor's printed ad, Target will match that price.

REDcard debit and credit card holders who make a purchase as of Nov. 1 will now receive an additional 30 days on Target's existing return policy on nearly all REDcard purchases made at Target and Target.com.

In addition to the "Target + Neiman Marcus" collection, Target will unveil a new and exclusive holiday gifting collection in stores and online beginning Nov. 4. The collection features more than 850 products ranging in price from $2 to $50. Items will be displayed on "gifting trees" throughout the store and at Target.com/Gift-Finder.

Target will make digital shopping more seamless by allowing customers to shop from television spots, bus shelter ads and catalog pages by using their mobile phones to send a text or scan a QR code. This new program launches Nov. 7.

The retailer is offering free WiFi in all stores so shoppers can redeem Target mobile coupons and scan QR codes throughout the store.

Target is also piloting wayfinding technology in a small number of stores, including all new CityTarget locations, where guests' smartphones can recognize their location in a Target store and help guide them to products.

 

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