Duck River tags into Kensie
Maria Weiskott -- Home Textiles Today, September 12, 2012
At the New York Market - Duck River has interpreted the Kensie elegant whimsy into a line of home textiles translated from the brand's apparel pieces for young women.
The line was announced during the spring market and now occupies the front bedding space in Duck River's showroom at 295 Fifth Avenue.
"Kensie's designs are so prolific," said Joel Bren, Duck River's head of marketing. "It's bold, colorful and fashion-forward."
Targeting the department store and specialty store channels, Kensie is available in duvet covers as well as comforters.
Elsewhere in bedding, the company has redesigned its set packaging with larger inserts for the front panel and additional inserts on all other sides. The inserts are written in English, Spanish and French.
Duck River is also celebrating its recent move into a new corporate office and automated warehouse in Edison, N.J.
This market, it's also blowing out its fashion dec pillow offerings with twin-packs and three-packs and introducing memory foam bath mats as well as clearer PVC shower curtains.
In window, a core category, cotton and cotton blends are back after a price-mandated shift to poly in earlier seasons.
"We're doing much, much more in energy-saving curtains - and not just for the winter," said Bren. "Look at that hot spell we had during the summer."
Industry Related Content
Celebrity Branding at NY Home Fashions Market