Ellison debuts Field & Stream

 

At the New York Market - Ellison First Asia has contracted with Brand Matter to bring the Field & Stream brand into home textiles.
In addition to yarn-dyed fashion bedding, the Field & Stream collection includes quilts, blankets, throws and decorative pillows featuring iconic imagery.

"I think the throws will be a really gift-driven business," said Kevin Finlay, Ellison ceo. "They scream Field & Stream."

The line targets department and specialty stores with a June/July 2013 delivery schedule, according to Rick Platt, president of Brand Matter.

Field & Stream menswear is launching this fall in more than 1,000 doors, with placements in Bon-Ton, Belk and Macy's, he added. Dick's Sporting Goods has the exclusive license for branded hunting, fishing and camping equipment. At retail, the brand is expected to do $200 million this year.

"It's a lifestyle," said Platt, noting U.S. brand awareness for the 141-year-old brand is 70%.

Ellison Field and StreamEllison Field and Stream

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!