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Sferra sets up first pop-up shop at Saks' new home area

Retail Editor 2 -- Home Textiles Today, September 6, 2012

Edison, N.J. - Luxury linens house Sferra Bros. is showing some of its finest collections and components of bedding, bath towels and table linens in the company's first-ever pop-up shop, located in Saks Fifth Avenue's new ninth-floor home area at its New York flagship.

The merchandise mix is available mostly by special order, with a few items as stock. The shop will be in place until at least Sept. 24, but could linger for longer if customer response begs it.

Highlights of the pop-up shop include: a bed dressed in Sferra's new Sonya jacquard in champagne and assorted throws in a corresponding palette of champagne, wisteria, ice, white, and ivory. Items featured are primarily in the 'better' range, starting at $600 for sheet set and $1,000 for a duvet. Lower price points include cashmere throws, Belgian terry towels and linen napkins.


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