Omni Sales and Marketing Group completes L.L. Wright acquisition
Retail Editor 4 -- Home Textiles Today, June 4, 2012
Dallas - Omni Sales and Marketing Group has completed its acquisition of Kansas City-based manufacturers rep firm L.L. Wright Associates. The acquisition adds a sales team covering North and South Dakota and the MINK States territory (Missouri, Iowa, Nebraska and Kansas) to Omni.
"The merging of the two companies completes the joining together of two longstanding professional marketing and sales organizations with over 70 years of combined experience," said Jim Berk, Omni's president. "Omni's Dallas Market Center showroom anchors the team that serves the strongest economic market in the U.S. today."
"By joining forces with Omni, L.L. Wright Associates, now a division of Omni, brings added value to both the customers and lines we represent," said Larry Wright, president of the newly-formed Omni division.
Omni will retain its nearly 15,000-sq.-ft. showroom in Dallas' World Trade Center. Wright said many of L.L. Wright Associates' current lines and more than 15 new lines will be shown in the Omni showroom, located in Suite 333 of the World Trade Center, during the Dallas Total Home & Gift Market beginning June 20.
"We don't expect much to change from a customer service perspective other than increased opportunity for all," Wright added.
Omni signed a definitive Letter of Intent to acquire L.L. Wright Associates in April.
"This merger will allow many more retailers and designers to touch and feel the various lines we represent by visiting the showroom during market or any time they wish," Berk said. "The showroom is open every day the DMC is open, not just during scheduled markets. Equally as important, we can also now better service our showroom customers to the north with field sales representative follow up and good old fashion customer service."
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