Kmart expanding Sofia Vergara into home
Retail Editor 4 -- Home Textiles Today, May 8, 2012
Hoffman Estates, Ill. - Kmart will launch a home collection by "Modern Family" actress Sofia Vergara, whose exclusive apparel line debuted at Kmart last fall.
Sofia by Sofia Vergara Home bedding collection includes three-piece bed sets, 400-thread count sheets and dec pillows. The bath collection comprises fashion towels, rugs, shower curtains, soap dishes, toothbrush holders, lotion pumps, and waste baskets.
"The expansion of the Sofia by Sofia Vergara collection into Home provides our customers with yet another beautiful design option when decorating," said Nick Grayston, svp and president, Footwear and Home, Sears Holdings.
He said the design addresses "a contemporary, fashion-conscious customer."
Added Vergara: "Just as my apparel collection was designed to make every woman feel beautiful and sexy, my home collection was created to provide affordable glamour to every home."
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