American Living Line to End at JCP
February 24, 2012-- Home Textiles Today,
Ralph Lauren's president said last week the company and JCPenney have decided to drop the exclusive American Living line of home, apparel and accessories goods - which, when it launched at JCP in 2008 marked the retailer's single largest brand introduction in history.
The arrangement's five-year term is drawing to an end, Roger Farah said during Ralph Lauren's quarterly conference call. "We've left the door open for future dialogue and relationships."
In addition, "...with Chaps being the No. 1 brand at Kohl's, we think we have that channel well covered."