Area rug house Safavieh enters lighting category with Las Vegas preview
Jenny Heinzen York -- Home Textiles Today, January 10, 2012
Safavieh will market the line as Safavieh Lighting, and will display 50 SKU's in Las Vegas with an additional 70 designs scheduled for the official collection debut at the spring High Point Market, held April 21-26.
"The decision to enter the lighting category is based on our long-term strategy to capitalize on the power of the Safavieh brand with line extensions that provide total home furnishings solutions for design-savvy consumers," said Jonathan Yaraghi, director of the company's wholesale furniture division.
Yaraghi is responsible for product development and sales for Safavieh Lighting.
The Safavieh Lighting collection is made in China, and includes table and standing lamps made from a range of materials including porcelain, leather, Capiz shell, wrought iron, crystal, resin, and mirror mosaic, according to a press release from the company. Safavieh will offer shades in silk, linen and satin fabrics. According to the company, most of the line's designs can be categorized as transitional and soft contemporary.
"We are filling a void in the lighting category for high-end design and materials at affordable prices," Yaraghi said. "Most table lamps will be sold in sets of two at prices comparable to single unit pricing for similar products currently on the market. Retailers will find real value in this new collection."
Table lamp sets will retail from $209 to $399; floor lamps will retail at $159. All products will be stocked for quick-ship delivery. A pendant collection will follow later in 2012.
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