Healthy Comp Trend Persists in October's Second Week

NEW YORK - Same-store sales rose 4.6% in the second week of October, following a 4.8% gain the prior week, according to The Johnson Redbook Retail Sales Index.
     Comps climbed 5.1% in the discount channel and increased 3.6% in the department store segment.
     Month-to-date, September was up 4.7% compared to October of last year, relative to a target of a 4.6% gain. Month-over-month showed a 0.6% drop compared to September, relative to a target of a 0.7% drop.
     Redbook analyst Catlin Levis said that at the beginning of the week, consumers took advantage of Columbus Day promotions. "Cooler weather combined with the holiday provided the consumer with the opportunity and motivation to shop," she added. "Sales on Halloween merchandise started slightly later than last year and have picked up gradually as this year's Halloween falls one day later than last year. We expect a significant portion of Halloween sales to come in the final days before the holiday."

Johnson Redbook Index
Second week of October, year-over-year % change

WEEK ENDED

10/8

10/15

10/22

10/29

MONTH

TARGET

Department stores*

3.9

3.6

  

3.7

3.6

Discounters

5.2

5.1

  

5.2

5.1

Redbook Index

4.8

4.6

  

4.7

4.6

*Including chain stores and traditional department stores
Source: Johnson Redbook Index

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