HSN First on Air With QR

HSN has become the first television retailer to incorporate QR code technology into its on air sales efforts.
     The Quick Response codes launched Oct. 7 as part of the retailer's Innovation Weekend special event and were applied to hundreds of products. Consumers were invited to use their mobile devices to scan the codes from the television screen to learn more about the products.
     They could also purchase directly from their mobiles after scanning.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos


HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!