HSN First on Air With QR
Home & Textiles Today Staff -- Home Textiles Today, November 15, 2011
HSN has become the first television retailer to incorporate QR code technology into its on air sales efforts.
The Quick Response codes launched Oct. 7 as part of the retailer's Innovation Weekend special event and were applied to hundreds of products. Consumers were invited to use their mobile devices to scan the codes from the television screen to learn more about the products.
They could also purchase directly from their mobiles after scanning.