Macy's Tweaks Social Media
September 12, 2011,
Last spring, Macy's launched QR code technology as part of its Backstage Pass program. "This new layer of communication between Macy's and shoppers delivers an enhanced in-store shopping experience and creates new opportunities for personal interaction," said Martine Reardon, Macy's executive vp of marketing.
Macy's new television advertising will alert consumers to the QR code technology with 30-second spots featuring Martha Stewart, Sean "Diddy" Combs, Tommy Hilfiger, Rachel Roy and Jessica Simpson.