Amazon flash site expands into home

Retail Editor 1, August 2, 2011

Seattle - MyHabit.com, Amazon's membership-only fashion site, has launched a new home category that includes bedding and bath, home décor, accent furniture, tabletop, cookware and bakeware, small appliances, lighting and pet accessories.

Items are offered at up to 60% off.

Frette is among the brands featured in the kick-off assortment, and MyHabit.com said home offerings from Jura, Missoni and Swarovski will be offering in the coming months.

"Whether dressing a window or dressing for a night on the town, we know our members expect a serious focus on style and selection, world-class customer service and convenience in all facets of their life," said Maria Renz, president of MyHabit.com.

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