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Chinese Retail Developing Rapidly

Although China's retail industry is developing rapidly, it remains highly fragmented. The top 50 retailers in the country own only 5% of the market, according to a 2010 report from My Decker Capital, an investment banking and asset management company based in Beijing.

U.S Expor ts to China
(in millions of dollars) 

 

2007  

2008  

2009  

2010 

Floor coverings  

$14.5  

$24.4  

$13.2  

$20.7 

Curtains & Drapes  

1.10  

1.18  

1.32  

2.07 

Bedroom furnishings  

3.39  

3.77  

2.23  

1.77 

Bathroom furnishings  

0.11  

0.03  

0.08 

0.30 

SOURCE:U.S. OFFICE OF APPAREL AND TEXTILES 

     The biggest department store operator, DaShang Group, has only 170 stores. Other leaders in the industry have 20 to 30 stores. They include Parkson Retail Group, New World China, InTime and Golden Eagle.
     Walmart operates about 200 units in 101 cities. Carrefour has 180.

Largest and Wealthiest Cities Population (mils) 

Shanghai  

22.2 

Beijing  

19.6 

Chongquing  

15.3 

Shenzhen  

14.0 

Tianjin  

12.3 

Dongguan  

6.4 

Guanzhou  

6.0 

Foshan  

5.9 

Nanjing  

5.1 

Hangzhou  

3.9 

SOURCE:HTT RESEARCH 

     Young people constitute the dominant group in the retail markets, with a higher tendency for consumption and more aggressive consumption patterns.

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