Biltmore Inspirations direct marketing program set to launch
Retail Editor 4 -- Home Textiles Today, June 23, 2011
Ashville, N.C. - Biltmore is in the process of rolling out Biltmore Inspirations, its first direct selling program in which independent consultants across the country will offer Biltmore products to consumers in a home party environment.
The initial product launch -- an estate-inspired collection of home décor, tabletop, kitchen textiles, chef-selected foods, wine accessories and regional artist-inspired products -- is set for July 1.
The group created its Facebook page in late May and, a few days later, premiered pages there from the debut Biltmore Inspirations catalog of product, recipes and consultant profiles. Home parties will begin next month.
A team of 12 direct-to-company independent consultants is tasked with fielding a larger nation-wide field of consultants. The group is also serving as the first advisory council for the business, participating in focus groups related to product development, marketing, and strategic planning, and responsible for training and coaching their teams using company-provided materials, corporate-sponsored events, team meetings, weekly trainings, and one-on-one coaching.
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