Oriental Weavers Enhances "Accent-uate" Rug Collection
Carole Sloan -- Home Textiles Today, May 5, 2011
NEW YORK - Oriental Weavers is making it easier for its retail partners to keep their inventories updated with a new four-collection stocked program that has been added to the company's accent rug line dubbed "Accent-uate."
Each of the four collections spans 12 designs. By price, construction and theme, these include: a print loop base set to retail for $12.99; a loop on berber base set at $14.99; a hand-carved grouping for $19.99; and a juvenile collection of brightly colored pieces depicting youthful motifs including sports, stripes, birds and novelty themes. These price points reflect 2-by-3 sizes.
"This stock program gives retailers more flexibility," explained Jonathan Witt, vp.
OW also debuted the Cottonesse collection of earth-toned and transitional patterns scatter rugs made of polypropylene but with a cotton-like touch.
"These rugs have polypropylene's inherent stain resistance quality, and they are soft, but they are less price sensitive than cotton," Witt noted. "They offer value in their [cotton-like] look and feel mixed with the qualities of polypropylene."
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