1888 Mills Touts USA-Made Towels
May 5, 2011,
"Our ‘Made in the USA' message has height and awareness with retailers," Fulton Allen, president, told HTT.
With that in mind, the company came to market emphasizing its USA-made products, which currently make up about 10% of the company's total category offering.
The strategy is working, Allen noted.
"We're getting a lot of interest from retailers for our Made in USA goods because we're the only ones left, really," he said.
Also a point of distinction for market, he continued, is 1888's licensed collections with Clorox for anti-bacterial and anti-microbial kitchen textiles and its newest line with Coca-Cola for recycled fiber made goods.
"Our brands are also our focus," he said.
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See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.