1888 Mills Touts USA-Made Towels
May 5, 2011,
"Our ‘Made in the USA' message has height and awareness with retailers," Fulton Allen, president, told HTT.
With that in mind, the company came to market emphasizing its USA-made products, which currently make up about 10% of the company's total category offering.
The strategy is working, Allen noted.
"We're getting a lot of interest from retailers for our Made in USA goods because we're the only ones left, really," he said.
Also a point of distinction for market, he continued, is 1888's licensed collections with Clorox for anti-bacterial and anti-microbial kitchen textiles and its newest line with Coca-Cola for recycled fiber made goods.
"Our brands are also our focus," he said.
| Senior Product Editor, Home & Textiles Today