The Rug Market, Disney Expand Signature Collection with New Designs, Constructions
Staff Staff -- Home Textiles Today, March 26, 2011
LOS ANGELES - Contemporary area rug manufacturer and supplier The Rug Market America is coming to High Point Market in April with an expanded offering for its longtime Disneybranded program, The Walt Disney Signature collection.
The company will be showing the numerous new designs and constructions at its showroom in space M-1000 in Market Square.
"Our association with the Disney brand has been a valuable marketing tool," said Mike Shabtai, owner. "[It] not only offers instant recognition, it also holds unlimited design inspiration from the fant asy images of their movies to the numerous theme parks or the worldwide resorts."
The Rug Market America's designers work in conjunction with the Disney licensing st aff to interpret and create the rug designs for the Signature brand.
Constructions set to debut at market include plush wool and art silk blends, as employed in the new "It's A Small World" design inspired by the original artwork that is a part of this eponymous ride in Disney World's Magic Kingdom. Tufted constructions in a variety of neutral gray tones also provide "a magical combination" for several of the new designs that feature contemporary as well as mystical motifs.
"With the Disney selections, we are able to provide our customers not only with a very powerful brand, but designs and styles that are not found anywhere else," said Shabtai. "Our ability to offer this at a tremendous value provides even greater interest in the lines."
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