Revere Mills Launches Waverly Collection of Solid and Jac Bath Towels, Rugs
Staff Staff -- Home Textiles Today, March 15, 2011
At the New York Market -Nature-inspired jacquard looks and serene colors interpreted on 100% cotton constructions define Revere Mills International Group's new licensed bath collection for the Waverly brand.
"We feel that the Waverly brand is a great addition to our portfolio and we're very excited about incorporating this strong brand into our line," said John Vanden Berge, ceo.
The collection comes in two style sets - both of them donning the Waverly name - that include bath ensembles and matching bath rugs.
The first grouping comprises six solid-colored and three jacquard patterns, the latter of which stem directly from Waverly's design archive, noted Elaine Aschenbrand, director of marketing and product development.
"We worked with them very closely on what we thought would be successful," she added.
The three jacquard looks include a scroll, a leaf and a butterflies-and-bees design called "Wings," and each of these comes in three colorways - storm gray, grape mist and green shadow.
The coordinating solid-colored styles come in the three aforementioned colors as well as in white, ecru and orchid mist.
The bath towels in this group measure 30-by-52. And the rugs are solid colored in the six-shade palette.
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