Ellery changes it up in revamped showroom

Retail Editor 2, Staff Staff, March 1, 2011

New York -Ellery Homestyles said it has taken a totally new approach to presenting home fashion products in its completely renovated showroom.
The 17,000 square foot space at 295 Fifth Ave., Suite 1212, is subdivided into four distinctive showrooms, two presentation lounges, a design studio and offices. The space features a loft-like look and distinctive lighting.
"The new showroom will create a game-changing, unparalleled experience for buyers, one which they will appreciate and remember," said Budd Goldman, ceo of Ellery.
Each showroom uses a different approach to presenting products. The window showroom displays full stories of product and emphasizes styling and color lines while the spacious bedding showroom showcases 18 designs under the VUE and Waverly brands.
The throw showroom displays a unique mixture of avant-garde and traditional displays, and the specialty showroom will be customized for each market week to profile new category introductions.
The presentation lounges were designed to create a comfortable, private and relaxed atmosphere where customers will be able to view planograms and customized product programs.
The new showroom and company's expanded design studio will accommodate Ellery's growth plans.


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