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Comps Softened a Bit During December's Second Week

NEW YORK - After a frenetic shopping pace at the beginning of the holiday sales season, comps eased up a bit during the second week of December, according to the Johnson Redbook.
     Same-store sales for the week ended Dec. 11 rose 2.5% after a 3.8% hike a week earlier. Comps for the department store sector showed to 1.8%, while discounter segment comp came in a 3.2%.
     "With the month significantly back-loaded with last minute holiday shopping along with the new year, retailers entered the expected "soft-middle" of the holiday season as most remained cautiously optimistic in sitting out the pre-Christmas wait," said Catlin Levis, Redbook analyst.
     She noted there is one extra shopping day before Christmas this year, "which should add some growth."

Johnson Redbook Index

Second week of December, year-over-year % change

WEEK ENDED

12/4

12/11

12/18

12/25

1/1

MONTH

TARGET

Deartment stores*

3.4

1.8

   

2.6

2.9

Discounters

4.0

3.2

   

3.4

3.4

Redbook Index

3.8

2.5

   

3.1

3.2

*Including chain stores and traditional department stores
Source: Johnson Redbook Index

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