Bon-Ton Investing in E-commerce
Home & Textiles Today Staff -- Home Textiles Today, February 8, 2011
To support its rapidly growing online business, regional department store chain The Bon-Ton Stores Inc. has tapped dynaTrace Software Inc. for use of its application performance management to improve the performance the retailer's recently implemented IBM e-commerce platform.
During the company's third quarter conference call in mid-November, Bon-Ton president and ceo Bud Bergen noted that online sales are up more than 75% year-to-date for www.bonton.com.
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