Biltmore looks to make it easier to shop for its home goods
Staff Staff -- Home Textiles Today, September 20, 2010
Asheville, N.C. - Biltmore's home licensing division has developed several new efforts to better showcase its growing roster of licensed home products.
Among them is a new display in Biltmore's Antler Hill Village, a catalog and e-commerce website.
"We are pleased by the continued growth of the ‘Biltmore For Your Home' brand and the success we've had working with our partners to produce exceptional products," said Tim Rosebrock, licensing division vp and general manager. "These new initiatives are a direct result of the growing consumer demand for more ways to learn about and purchase our products."
Visitors to the Biltmore estate here can tour the recently opened Antler Hill Village, which includes the Biltmore Legacy exhibition based on the history of the Vanderbilt family - the founders of Biltmore.
The ‘Biltmore For Your Home' portion of the exhibit includes products from many of the division's licensees and hosts demonstrations on decorating and hospitality. There are also computer stations on site to direct visitors to retailers carry Biltmore-branded goods.
Another new initiative is the launch of the new bi-annually published Biltmore Style catalog, which just released its fall 2010 edition. The catalog features products from Biltmore's licensees. An online version can be accessed at www.biltmore.com/ecatalog.
Another venue for shoppers to peruse and purchase the brand's home product assortment is Biltmore's recently updated e-commerce website, shop.biltmore.com.
Current Biltmore licensees include Belk, Capel Rugs, Manual Woodworkers & Weavers, among many others.
Industry Related Content
Celebrity Branding at NY Home Fashions Market