Simmons, JLA Pets cozy up for new pet bed collection
Staff Staff -- Home Textiles Today, September 16, 2010
At the New York Market - Longtime mattress manufacturer Simmons Bedding Company and JLA Pets have partnered to create a cozy collection of comfortable pet beds.
Launching here this week, the new Simmons-branded program includes pet beds and accessories for dogs and cats as well as pet containment products, pet crates, pet kennels, pet blankets, pet crate pads and pet travel products including carriers.
The license partnership runs through 2014.
"Many consumers view their dogs and cats as members of their family and want to provide them with superior comfort as they sleep," said Todd Merker, Simmons' director of global licensing. "These consumers associate Simmons products with a comfortable, high-quality sleep experience, and we're glad to know that they'll feel confident purchasing a Simmons pet bed for their dogs and cats."
Added Scott White, president of JLA Pets, "Our new Simmons pet bed collection is positioned to have a significant impact on the marketplace, thanks to the pairing of our advanced design technology and high style looks with the strength of the Simmons Beautyrest and Comforpedic brands."
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