Revman's new Vera Wang line to debut at Bloomies

Retail Editor 8, Carole Sloan, August 31, 2010

New York - A new Vera Wang decorative bedding collection from Revman will launch in September as an exclusive with Bloomingdale's, part of the retailer's celebration of 20 years of relationship with the celebrated fashion designer.

The collection is distinct from the Kohl's exclusive line, which is Simply Vera Vera Wang.

The launch bedding group consists of four designs and a satin ribbed coverlet in four colors to layer with each bed as well as a solid color grosgrain trimmed sheet in four colors to coordinate with each bed.

"Her collection reflects the aesthetic and quality of what we do at the upper end of the market," said Rich Roman, Revman ceo.

The bedding, all duvet covers, "is commensurate with her look in tabletop" - a product area already a major success at retail. "Her designs are what you would expect - on trend with today's customer - not traditional or contemporary - more in a transitional modern mood with lots of detailing."

The bedding is notable for its diversity of fabrics, as well as the detailing on the bedding accessories. French Paisley, inspired by a 1930's Parisian dress fabric, is printed in black on an ivory 400-count cotton sateen. That's paired with a 400-count cotton percale sheet edged in black embroidery. The accessory fabrics include yarn-dyed silk, quilted ramie, and cotton voile.

Bouquet, a feminine take on modern, blends French lilac and mulberry with taupe and charcoals. The outer bed is a double weave cotton jacquard floral in mulberry reversing to silver lilac sateen, Cotton velvet shams are trimmed with whipstitching. Decorative pillows include embroidered velvet and fringed linen/cotton styles. Plum wool felt created into a mass of roses is the signature bouquet.

Lotus mixes saturated lavender blues and crisp white to create a bold graphic statement that is classic as well as modern with the outer bed of 400-count white percale framed with an appliqué of lavender sateen edged with a midnight blue embroidered outline. Pintucked silk and embroidered pique pillows are the designer's signature touch.

Love Knots is an interpretation 0of a decorative motif Vera Wang has featured for jewelry and tableware. In bedding, the motif is a tonal 400 count cotton sateen print reversing to a solid pale silver sateen. European shams in heathered ramie with dressmaker pleats and decorative pillows in sateen and cotton organdy mix other details including appliqué, merrow stitch edging and basket weave.

The duvets are $299 for the queen.

Looking ahead, Roman said: "Hopefully, next market we will have bath and table linens."






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