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Loftex taps Hernandez for sales director

Retail Editor 8, Staff Staff -- Home Textiles Today, August 24, 2010

New York - Fabric executive Luis Hernandez has joined Loftex USA as director of sales for the US Market.

He will report to Gretchen Dale, chief operating officer of Loftex USA, and will be based in the company's New York office.

Prior to joining Loftex USA, Hernandez was director of sales and marketing for the Solarium Division of Richloom Fabrics from 2001 to 2010. He has also held positions at John Wold and Ametex/Robert Allen.

"As we have grown over the last five years we really have not expanded our team, but we felt it was now time to bring in someone with a strong selling background in textiles to work with our outstanding marketing and replenishment team members to continue to grow our business while maintaining our innovative approach in the towel arena," said Dale.

Hernandez said he is excited about entering a new product category, adding: "This is a wonderful opportunity to work with an extremely talented and entrepreneurial group of individuals and a world class operation committed to expanding their footprint within the industry."



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