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July comps hit their mark

New York - Facing favorable year-over-year comparisons, the final week of July finished out on plan, according to the Johnson Redbook.

 

Same-store sales for the week ended July 31 rose 3.1%, led by discounters with an aggregate 3.6% comp increase while department stores logged a 2.1% gain.

 

The full month showed a 2.9% increase compared to July 2009, which was on target.

 

As back-to-school shopping gets going in earnest, Rebook is projecting a preliminary target of 3.3% comp growth in August and 1.5% month-over-month growth compared to July.

 

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