Safavieh launches first-ever kids rug line in Vegas
Staff Staff -- Home Textiles Today, July 28, 2010
Port Washington, N.Y. - High-end area rug house Safavieh debuted its collection of area and accent rugs for children's and pre-teens' rooms at the Las Vegas Market.
Safavieh Kids features playful patterns "with a touch of sophistication," including butterflies, pop beads, safari animals, whimsical florals, the alphabet, paisleys and beach motifs, among others. The rugs are all hand-tufted in India of New Zealand wool, and are set to retail for $400 for a 5-by-8. A group of coordinating designs in rounds has also been included in the program.
"The new collection will work equally well in pre-schoolers' and pre-teens' bedrooms, and some also work as fun accent rugs in beach cottages or guest rooms," said Arash Yaraghi, Safavieh's principal. "A benefit to these very clean and crisp designs is that they adapt to changes in furniture as the child grows older. That same clarity of pattern allows for better readability on websites and catalog pages, which are increasingly important in kids' retail."
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