Parimatex Building Brand Identity
January 2, 2006,
Dayton, N.J. –The Parimatex Group has created a new “brand identity” division to be led by Melanie Wildman, a sales executive who joined the company a few months ago, and Marcia Reid, vice president of communications.
“We have had a lot of success with our Parima bedding line in higher thread count sheeting, and thought we needed to have a division to work on spreading the word about us and building our reputation,” explained Saif Ijaz, president of the Parimatex Group.
The Parimatex Group is a vertically integrated company with basic and fashion bedding manufactured out of Faisalabad, Pakistan and corporate and design/product development offices based in New Jersey. It has been in business for 21 years, and in the U.S. for four.
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