Jia Li comforter sets tailored to lifestyles

At the New York Market — Jia Li Textiles is introducing new comforter sets tagged largely to demographic and lifestyle trends that, while tilted slightly toward younger consumers, extend across all age sensibilities.

Skewing toward younger demos, Loft Living is a faux ultra suede comforter with machine quilting offered in a range of purples, blues and grays, coordinating with decorative pillows.

Geo-Gem is specifically directed at 20-somethings, according to vp and design director Sharon Shields. It consists of about 10 vastly different styles and colorways, all of them bold and big.

For those with softer sensibilities (read: older), Fiona is a faux silk with pintucking, while Ophelia offers pintucking against an embroidered drop. Summer Cascade has a more traditional appearance. The company’s lines are directed squarely at mid-tier department stores.

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