Jia Li comforter sets tailored to lifestyles
April 3, 2006,
At the New York Market — Jia Li Textiles is introducing new comforter sets tagged largely to demographic and lifestyle trends that, while tilted slightly toward younger consumers, extend across all age sensibilities.
Geo-Gem is specifically directed at 20-somethings, according to vp and design director Sharon Shields. It consists of about 10 vastly different styles and colorways, all of them bold and big.
For those with softer sensibilities (read: older), Fiona is a faux silk with pintucking, while Ophelia offers pintucking against an embroidered drop. Summer Cascade has a more traditional appearance. The company’s lines are directed squarely at mid-tier department stores.