Veratex extends bath lineup with Lacey Mills license

New York — Veratex has signed a new licensing agreement with Dalton, GA-based Lacey Mills to market a collection of solid-color bath rugs.

In addition to Lacey, Veratex also has agreements with Avanti for embellished towels and The Rug Market for area rugs. Veratex, in addition to its luxury top-of-bed collections, also supplies high thread count sheeting, bathroom accessories and soft window coverings.

According to Dale Talbert, vp, the agreement has enabled Veratex to complete its bath ensemble.

"We've got all the components going now," Talbert told HTT.

The rugs are constructed from 100 percent ring-spun cotton and feature three bands of loop on the cut pile side and three bands of pile on the loop side making them fully reversible.

Although Lacey is responsible for the manufacturing of the rugs, Veratex is solely responsible for selling them to retailers.

The new line is among Veratex's new products for October market.

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