JCPenney to furnish Hispanic TV series
Staff Staff -- Home Textiles Today, April 3, 2007
Plano, Texas -- Hispanic television viewers will be treated to a total JCPenney fashion and home furnishings environment when they tune into the new Univision reality show “Nuestra Belleza Latina” (Our Latina Beauty), set in a Miami mansion decorated in products from the Studio by the JCPenney Home Collection and the Chris Madden for the JCPenney Home Collection.
The reality-competition show will also garb the dozen contestants exclusively in JCPenney licensed and private label fashion lines including nicole by Nicole Miller, Bisou Bisou, The Original Arizona Jean Company, and Ambrielle intimate apparel.
"By taking our fashion collections, accessories and home styles to Nuestra Belleza Latina, we are bringing our store lines to life and allowing Latino consumers to make them a part of their daily lives," said Manny Fernandez, JCPenney marketing director for multicultural markets.
The winning contestant will receive a one-year Univision contract and $40,000 from JCPenney.
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