Wools of New Zealand Welcomes New Licensees
Home & Textiles Today Staff -- Home Textiles Today, July 16, 2007
Wool carpet brand Wools of New Zealand (WONZ) has announced five new partners for the North American contract and residential product markets.
The new licensees — Bentley Prince Street, Eclipse, Fabrica, Masland, and Woolstreet Designs — bring the N.A. roster of partners up to 60. The new partners' profiles:
Bentley Prince Street, producing the Oceanic Collection for WONZ, is a strong vertical player, manufactures and markets broadloom and carpet tile products for commercial interiors; the company is committed to eliminating any negative environmental impact by 2020, via its Mission Zero program.
Eclipse, offering the ready-to-ship Dimensions in space-dyed WONZ yarns, is a new supplier to the residential market, specializing in solid, heathered, and multi-colored wool carpets that are tufted in loop and tip-sheared textures.
Fabrica, currently distributing the WONZ level-loop Canberra line; this division of the Dixie Group has a high-end, high-margin focus.
Masland Carpets & Rugs, another Dixie Group division, is poised to launch a line of face-to-face Wilton and tufted constructions, in a variety of pattern-on-pattern weaves and other styles.
Woolstreet Designs, a new company launched by Steve Couch (previously of Steven C Fine Floorcoverings), will bring more than a dozen WONZ carpets to the residential market in nine color lines of fresh naturals; look for the debut at Surfaces 2008.
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