Venus Home unveils 10 new fashion bedding sets in varying price brackets

Foot Hill Ranch, Calif. -- Venus Home has introduced four middle- to high-end top-of-bed collections and six additional sets priced more aggressively.

Cynthia Lerner, corporate design director, told HTT that the higher-end offerings comprise four-piece sets priced to retail for $99.99 and up.

The more promotional sets, which offer eight pieces, are priced at $79.99.

The better beds incorporate dressmaker details, appliquéd and embroidered looks and special fabrications. Chloe is a pieced appliquéd and embroidered bed in aqua, blue and white with lilac-colored accents; Geometry employs steel gray against whites for a more masculine look enhanced with check details and embroidered accents; Maria is a traditional pattern the features Soutach embroidery on beige and cream fabrics; and Veronica is an large-scale stemmed floral look on a blush/buff tonal ground accented with charcoal and cream and features pin-tucking details.

The lower-priced offerings also use some dressmaker detailing for added value, but more modestly to meet a target price point. Some of the beds in this group include: the hotel-inspired Boulevard in a poly-dupioni with a dobby weave in gray; Strata, a striped pattern on an engineered printed fabric that was designed to look like a yarn dye; Paisley Toile in copper and spice colors accented with brown tones; and Primavera, a 100% polyester tonal jacquard look in cream and soft greens.

The  new bedding lines came in addition to the headlining category introduction during market -- Venus's foray into top of bed with its in-house VisaEndurance technology.

Also new in bedding from Venus was a broadly expanded assortment of quilts -- 19 new in total -- spanning traditional, transitional and contemporary looks.


Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!