Chris Stone to debut Eco Collective
May 16, 2007-- Home Textiles Today,
Los Angeles – Chris Stone is launching Eco Collective, a collection of six solid color fabrics in a variety of eco-friendly fibers, dyes and finishes. The collection will debut at Showtime in High Point, N.C.,on June 3.
“We had this very large initiative as a result of our customers’ demands,” said Andrea Bernstein, executive director, marketing and merchandising. And despite popular perception, she added, “these customers are willing to pay a premium to some extent.” The premium overall, she said, is some 15% to 20%.
The fabrics are woven from hemp, cotton, bamboo, and linen, alone or in combinations.
Five of the fabrics have a range of six to 12 colors, while one, Eco-Reed, a cotton/bamboo barkcloth, has 21. Cost prices are from $5 to $12 per yard.
Chris Stone is using“low impact dyes certified by the Organic Materials Institute, and certified organic bleaching,” Bernstein related. No chemicals are used in the finishing, either.
As part of the company’s marketing efforts, it will be participating with Country Living magazine in its eco-product feature launch.
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