Federated gets bridal svp

Federated Direct has appointed Peter Mendoza as senior vp, bridal strategy and development.

Mendoza joins Federated Direct with more than 15 years of experience in Federated Department Stores' Rich's/Lazarus/ Goldsmith's division, where he served as vp of the reinvent project for the past two years. Previously, he headed up the development and execution of the new Lazarus Easton store in Columbus, OH, and was also a regional vp for RLG stores in Pittsburgh and Kentucky.

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