Jo-Ann Stores grabs share in fabric retailing

Hudson, Ohio -- Comps, margins and earnings were up in the third quarter for craft and fabric retailer Jo-Ann Stores – but management trimmed back the full-year earnings outlook, reflecting uncertain economic conditions, even as its market share in craft-fabric retailing surges ahead.

Jo-Ann is projecting full-year earnings per diluted share in the range of $0.55 to $0.65, down from the previously communicated range of $0.60 to $0.70.

On the positive side, management cited declining retail competition in sewing- and fabric-related businesses as a contributor to the 785-unit chain’s sales growth.

“We continue to capitalize on competitive changes in the market, specifically the closing of Hancock Stores and the liquidation of fabric from selected Wal-Mart stores,” said Darrell Webb, chairman, president and ceo of Jo-Ann Stores.

By his count, he said, Hancock has closed 134 stores and Wal-Mart has liquidated fabric in about 153 units located within 10 miles of a Jo-Ann store. The total number of stores from which Wal-Mart has removed fabric is now more than 340, Webb estimated.

Further to Jo-Ann’s advantage, Webb said, “Based on information that we acquire through the marketplace, we understand [Wal-Mart] is on its way to removing fabric from all but roughly 700 to 750 stores, so it’s removing fabric from, call it, 80% of their locations.”

Jo-Ann reported quarterly earnings of $8.0 million or $0.32 per diluted share, dramatically up from $0.1 million or $0.00 per share for the year-ago period. Gross margins grew 60 basis points to 48.0% of sales, partly due to the company shifting big markdowns to the second quarter this year.

Sales of $480.2 million were up 4.0%, as same store sales grew 2.4%. For the nine months, sales of $1.3 billion were up 4.0%, while comps have risen 3.5%.

“Our sewing businesses represented 53% of our third quarter sales volume and increased approximately 3.9% on a same store sales basis for the quarter,” said James Kerr, evp, cfo. Among the product lines in that segment at Jo-Ann is home décor fabrics.

As Jo-Ann Stores continues to refine its assortment and store presentation in the New Year, it will roll out “a lot more new product coming out of our own design shop” from the retailer’s product development team, Webb said. Jo-Ann has invested “a lot of time and energy” on this effort, he added.

An example will include an expansion of its Debbie Mumm branded offerings, based on the work of this artist whose renderings are popular in home furnishings, and which has performed strongly for holiday.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!