Pottery Barn paint to key latest catalog

San Francisco – The Pottery Barn fall book that will drop next week is regarded by company execs as “one of the strongest catalogs we’ve mailed in a long time.”

Mailing to more than 15 million households, the catalog will debut Pottery Barn’s partnership with paint giant Benjamin Moore, a move that extends PB’s color authority, according to Patrick Connelly, executive vp and chief merchandising officer.

Some 70% of Pottery Barn catalog customers plan to paint a room in the coming 12 months, Connelly said, and the most frequently asked, non-merchandise question recorded at the call center is: “What color is that room?”

“We think once the customer paints their room in Pottery Barn colors, we get ’em,” he added.

Also coming up: the August launch of a Williams-Sonoma Home e-commerce site. The format launched last year as a catalog with a handful of stores. This year, the brand is building out its assortment in upholstery, furniture and bed & bath textiles, Connelly said.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!