Sure Fit pumps up executive corps
February 7, 2003,
Allentown, PA — Sure Fit Inc. this morning announced a major reorganization of its senior management team, a move, the company said, toward making it an integrated marketing-driven organization.
Marisa Thalberg has joined the company in the newly created position of senior vp of marketing and new business development. Previously a vp with Unilever Cosmetics International, Thalberg is responsible for developing Sure Fit's website and catalog business, overseeing advertising media and developing new business opportunities as well as overall branding.