Sure Fit pumps up executive corps

Allentown, PA — Sure Fit Inc. this morning announced a major reorganization of its senior management team, a move, the company said, toward making it an integrated marketing-driven organization.

Marisa Thalberg has joined the company in the newly created position of senior vp of marketing and new business development. Previously a vp with Unilever Cosmetics International, Thalberg is responsible for developing Sure Fit's website and catalog business, overseeing advertising media and developing new business opportunities as well as overall branding.

Liz Mandracchia, formerly vp of marketing, has been promoted to senior vp of marketing and brand development. Rick Platt has been promoted to senior vp of sales from vp. His responsibility is to incorporate the company's marketing vision and programs on the retail level. Paula Neustat has been promoted to senior vp of merchandising from her position of vp.

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