Sure Fit pumps up executive corps

Allentown, PA — Sure Fit Inc. this morning announced a major reorganization of its senior management team, a move, the company said, toward making it an integrated marketing-driven organization.

Marisa Thalberg has joined the company in the newly created position of senior vp of marketing and new business development. Previously a vp with Unilever Cosmetics International, Thalberg is responsible for developing Sure Fit's website and catalog business, overseeing advertising media and developing new business opportunities as well as overall branding.

Liz Mandracchia, formerly vp of marketing, has been promoted to senior vp of marketing and brand development. Rick Platt has been promoted to senior vp of sales from vp. His responsibility is to incorporate the company's marketing vision and programs on the retail level. Paula Neustat has been promoted to senior vp of merchandising from her position of vp.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!